Kingdom journal
print magazine | Art direction, layout design, logo design & marketing collateral
SUMMARY
A print magazine designed to showcase authentic stories and perspectives from youth and young adults within the Seventh-day Adventist community. Blending faith-based storytelling with lifestyle content, the publication encourages young Christians to embrace their beliefs and engage creatively with the world around them. The visual direction leaned into bold, energetic imagery that reflected the spirit of the content while aligning with the established brand identity of the Seventh-day Adventist Church.
The magazine serves as a separate, youth-focused extension from the church’s broader publications in which a new identity was required to distinguish the new publication. It was printed and distributed for an annual province-wide conference in Ontario, bringing together Christians from across the region to connect, worship, and share in community.
Logo Design
The logo was inspired by the idea of an emblem, crest, or a signet on a wax seal—a type of monogram that would be seen on moleskin journals and older publications. The concepts of being apart of a kingdom and the stories written from different life journeys were combined to create a logomark consisting of a crown and pen nib with a cross created from the negative space of the icons.
The Creation Grid
A custom 7-column grid system was developed as a visual nod to one of the church’s core principles—the Sabbath. The seventh column serves as a symbolic and functional space that highlights the significance of the Sabbath day, while the remaining six columns organize text, imagery, and supporting design elements. This structure provided flexibility and consistency across the layout, guiding the placement of headers, footers, pull quotes, and captions.
On the cover, the Seventh-day Adventist logo is placed within the seventh column, quietly reinforcing the church’s identity. Inside, the grid becomes more fluid—the seventh column appears only when it serves the design. This flexible use aligns with the church’s brand guidelines, which allow space for creative interpretation without losing meaning.
