TORONTO RAPTORS

The projects displayed are both personal and commercial work for the Toronto Raptors of the National Basketball Association.

Disclaimer: Some images and fonts belong to the NBA and other respective owners.

Hooper to Hooper

COMMERCIAL Project - Logo Development & Marketing collateral

Hooper to Hooper is an initiative to highlight community basketball players in Toronto returning to courts in their neighbourhoods. The Raptors wanted to show the emotions and experiences of playing basketball again in the midst of the COVID-19 pandemic.

A logomark was required to express a friendly and approachable concept while maintaining the aspects of the team. This was done by sourcing inspiration from the team’s key art and colours while creating imagery from the elements of a basketball court in local, outdoor parks. The final version of the logomark displays the title enclosed within the backboard of a basketball net. The logomark was also dislayed at the end of each video in a series for social media uses.

Small Ball 5

Personal Project - Art Direction & Conceptualization

A tribute created for the main starting lineup of the 2020-21 Toronto Raptors.

The basketball team’s social media used an advertising of street, sticker and paper styling to introduce their new players at the time. The inspiration was to apply that same style but for the starting lineup of the team. The series applies the Raptors’ brand colours, imagery, taglines and other recognizable elements that would appeal to the fans of the team.

Experimental Wordmark Poster

Personal Project - Art Direction & Layout Design

A typography poster that utilizes various wordmark logos revolving around the Raptors’ Tampa Bay 2020-21 opening day roster.

The wordmarks were based on a player’s characteristics while others were created out of experiment. Although they’re all different, they cohesively fit together to create unity with its variety. Different fonts, quirks and easter eggs can be found for Raptors fans to spot out.