Synthesize

Branding & ux/ui design

Synthesize is an hypothetical application that can display the details of materials on pieces of clothing and how their production affects the environment. The project is imagined to be in collaboration with major Canadian thrift stores (Goodwill, Value Village & Salvation Army) to provide a space where there is inventory of unsustainable and hazardous materials that consumers are continuously purchasing without the appropriate knowledge. It is intended to not only display an innovative way for sustainable shopping but to become a learning experience and inspire users to contribute to more environmentally conscious decisions.

The visual identity, information architecture, and other assets are displayed below.

A case study presentation can be found here for more research and insights.

A prototype of the application to display its basic functions can also be found here.